Ipera Press Release

GSMA Mobile World Congress

                                                                                    Booth #7A62

Ipera Adds Pixel Magic™ SE Video Enhancement Technology

 Support for Full Range of X-86 Based PCs and Servers

Futureproofs Delivery of Dramatically Improved Video Quality at Low Power

for PCs Ranging from Video Servers to Pocket Size PCs, Laptops and Desktops.

Barcelona, Spain (February 11, 2008) – Ipera Technology, Inc. announced today that it will showcase the expanding applications for its Pixel Magic™ Video Enhancement Technology on PCs at its GSMA Mobile World Congress Booth #7A62 in Barcelona, February 11-15. Offering an amazing improvement in video quality and exceptionally low power requirements,

Pixel Magic supports virtually any video codec and any video application on any PC.  

Easily adapted to ensure compatibility with current and future formats, Pixel Magic SE offers compelling solutions to OEMs and ODMs who want to quickly bring their video and imaging products to market with a visual quality that sets them apart from the competition.  Pixel Magic SE innovative algorithms can even be adjusted to support next-generation PCs such as the laptop PCs with built-in mobile broadband that are being promoted by Microsoft and the GSMA.

In 2007, 22.4 billion views were logged for User Generated Videos (UGV), up 70 percent from 2006.  Most of these videos were generated on cell phones or low-quality recording equipment, making the viewing experience less than desirable.  Pixel Magic SE technology is designed to meet the demand of this fast growing market.  By integrating Pixel Magic SE  technology on the video server side, the video can be enhanced to provide better quality video and experience to the end users.  Also, by eliminating noise and video artifacts, Pixel Magic SE increases the compression ratio, therefore reducing the bandwidth requirements for the video transmission

Ipera’s new patent-pending core technology solves quality issues in video applications by reducing and/or totally eliminating distortions generated by various types of codecs, as well as noise and imperfections inherent in sensors and LCD displays.  In particular, Pixel Magic SE includes contrast and brightness enhancement, skin tone and color enhancement and correction, edge and detail enhancement and video signal boosting tailored specifically for LCD displays.

Pixel Magic SE is compatible with all video codec formats, including H.264, VC1, DivX®, MPEG-1/2/4, H.263, WMV, FLV, raw video and any future format. All CPU/DSP architectures are supported as well as all current and future VLSI manufacturing processes.

 Availability

Requiring only about 100kbytes of storage, Pixel Magic can run under Linux as well as Windows CE, XP and Vista. Ipera licenses its core technology as PC software, as embedded software for portable consumer devices powered by DSP or microprocessors, and as system-on-a-chip (SoC) solutions for IC companies.

About Ipera Technology, Inc.

With offices in Redwood Shores, CA and Shanghai, China, Ipera Technology, Inc. focuses on leveraging its patent-pending video enhancement technology to deliver extremely low-power solutions that improve the video quality of a broad range of video-enabled business and consumer products.  For more information, contact Ipera at 255 Shoreline Drive, Suite 515, Redwood City, CA 94065, FAX (650) 591-5033 or visit www.iperatech.com